Email Message Designer

Opportunity

As part of the initiative to move towards a content creation centric platform, we embarked to design a tool that gives users the ability to create a message during the campaign setup process. This tool, Email Message Designer (EMD), was intended for Visual Designers, Email & Web Developer and Campaign Specialists.

Research

As part of learning about creating and launching an email campaign, I arranged group interviews and shadowing sessions with people who played a role in sending an email. The participants were 4 visual designers, 3 email & web developer and 3 campaign specialists. The main goal was to understand how emails messages were designed and coded, and how personalization rules were applied to a message.

I was interested in learning about the individuals' interactions with their customers, team collaboration, types of deliverables, day to day responsibilities and tools used.

Findings

In my research findings, I concluded that the product goals did not meet the needs of our users. Designers and Email & Web Developers will continue to use the tools they already use, and Campaign Specialists are not involved in creating or designing the message.

Feature 2

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Feature 3

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